Leadership Training and Coaching Contracts

Expanding Opportunities with Local, State, and Federal Agencies

In the evolving public sector environment, leadership training and coaching have become critical investments for agencies aiming to strengthen their workforce. Local, state, and federal entities are increasingly seeking specialized vendors to design and deliver programs that prepare leaders for complex challenges, succession planning, and organizational growth.

The Growing Demand for Leadership Development

Government organizations—from school districts to the U.S. Army—are facing shifts in workforce demographics, technological change, and the need for collaborative, strategic thinking. This has created a strong and consistent demand for:

• Executive coaching for senior leaders.

• Leadership and management training for supervisors and mid-level managers.

• Team building and organizational culture improvement programs.

• Skill-specific training such as communication, change management, and conflict resolution.

Recent solicitations highlight just how varied these opportunities can be. For example:

• The U.S. Army Test and Evaluation Command seeks a customizable Leadership and Management Training Program.

• The Virginia Retirement System is requesting leadership development, strategy, and professional development training services.

• Denver Public Schools is procuring coaching for turnaround schools to improve student outcomes through strong leadership.

Why Agencies Invest in Leadership Training

Public sector agencies understand that effective leadership directly impacts performance, employee retention, and public trust. Contracts in this space often aim to:

1. Support strategic goals through aligned leadership at all levels.

2. Improve operational efficiency by empowering managers with decision-making tools.

3. Prepare future leaders with succession planning and skill-building programs.

This is especially vital in sectors like education, public safety, and health services, where leaders must balance policy, community engagement, and operational demands.

How to Win Leadership Training Contracts

Vendors interested in this space should focus on:

• NAICS 611430 (Professional and Management Development Training) registration in SAM.gov.

• Developing a clear capabilities narrative that addresses curriculum design, delivery formats (in-person, virtual, hybrid), and evaluation methods.

• Highlighting past performance with measurable results in leadership or organizational development.

• Preparing flexible proposals that can be tailored to the client’s scope, timeline, and audience size.

Example Opportunities on the Market

Here are just a few open solicitations (as of August 2025):

• Leadership and Management Training Program – U.S. Army, due 8/18/2025.

• Strategic Planning, Goal Setting & Team Building – City of San Bernardino, CA, due 8/14/2025.

• Executive Leadership Coaching – Virginia Community College System, due 9/4/2025.

• Professional Development Training Services – State of Iowa, due 8/19/2025.

• Washington State Leadership Academy – Sole source award for principal and administrator training, WA, due 8/20/2025.

How GovDirections and RFPDelivery Can Help

At GovDirections and RFPDelivery, we monitor thousands of opportunities across all 50 states and federal agencies daily. We help businesses:

• Identify matching contracts for leadership training and coaching.

• Track deadlines and requirements to ensure you never miss an opportunity.

• Align proposals with agency needs through customized bid support.

By combining your expertise with our research tools, you can position your organization as a trusted partner for government leadership initiatives.